I know that I'm not the only one noticing this but isn't music just getting better? The days of everything 3 chords and simple punk is diminishing. We're now starting to get some sophisticated music from some very good bands. So much so, that I'm starting to feel a surge of interest in paying closer attention to emerging bands. In short, I'm getting the kind of excitement that I used to have full-tilt back in the glory days.
Talent is increasing. More and more music is coming out with a layering of quality that we haven't seen in years, decades even. To become something different, new bands have listened to older music and have drawn influence from them. Punk is becoming passe. To be someone now, you have to have a little better grasp of music than the three chords we were inundated with years earlier. It's easy to learn those and, with a little talent, create an album's worth of largely throw-away tracks with maybe one 'hit' attached. Not anymore. It pays to be something musically better with a farther reach than current punk has.
I'm heartened by what I've been hearing these last 12 months. And it's getting better. I am finding myself actually drawing close to bands and following their developing careers. I get the albums but I don't really need them. Songs do the job easily enough. If the band is REALLY good, all of those songs will be solid.
Last post, we wrote up a little piece on how the large labels could begin to restructure away from albums and concentrate on songs, using them to develop a band and finding an audience for them. It could be a very lucrative shift for labels once they figure that we're leaving a once predominate album culture behind for the quick thrill of a song. Hell, songs don't even have the shelf life that they used to. Many are 'of the moment,' here today-gone tomorrow variety. But that doesn't really matter anymore. Songs are the currency of the industry now, not albums.
I received several email from readers commenting on my post. Both put a tighter perspectives on it.* The realities are here. Sell the song, use the album to collect those songs, call them period pieces of a band. An example? Let's say The ExampleBand puts out a song and it does decent business. The label could enter into an agreement with them to 'lease' the song digitally, and push it like the days of the 45s. If it sells well, get more from this band and release them over a year period. If someone wants the collection of tracks, give the collection a name, and resell the period comp. Do this with thousands of bands. Hire a ton of “scouts,” put them into the field to not only scan the internet exhaustively, but catch those acts live and in their regional environment. If they're good, work out the agreements, use the marketing muscle labels have, and begin to sell, sell, sell. If a band does great with say, 9 songs, you've got something to monetize. The concerts become greatest hits shows because songs have been marketed that way. This could be the labels' vaccine to a slumping market. Who knows.
This is a new era. Time to step away and become the next locator and distributor of music because otherwise its a hard business to find all that is good out there. Anyone who thinks that labels are dinosaurs doesn't understand the massive digital logjam that is out there. We cannot possibly find and enjoy the great music that is being produced. It's a mountain of music unlike the early years of Rock. We need something to weed it out and find the best. Labels can get back to this kind of usefulness. Get back in touch with the music and they make themselves essential once again. Which of the Big 5 are going to adapt first?
I love music. It deserves better than this. And I want to resume building a collection even if I do this differently than I used to. Shedding the skin, I'm stepping into the new era of music completely.
* "Sadly, it does look like we're in the era of the "single" again instead of the "long play" format but your suggestion is great. The major labels need to get their development teams to start digging through submitted demos and hanging out in bars and clubs to find talent. Then they need to start making deals with the artists on small batches of music with the intention of selling the songs as singles as oppsed to a multi-album deal over multiple years.
They can spend very little to do this because in these days of very sophisticated home recording capability alot of bands are sitting on near "release quality" demos but don't have the channels to get them on the radio or large download sites. Almost every unsigned band I see has a CD-r for sale. The labels could step up and buy or lease the rights to these existing recording (or make a profit sharing agreement that allows the band to retain the ownership of the publishing). That way they don't have to pay out a bunch of money up front and they can market it through their existing relationships with iTunes, Amazon etc. If they strike gold with an artist and sell a respectable amount of multiple songs then they could market EPs or LPs on CD as a more "durable" format for people who want to own a physical product."
and
"Very interesting article today. I tend to agree with a lot of what you said. I think, though, that the problem isn't so much the record labels as it is that artists conceive of their work in terms of bodies of work. You mention that when you talk about ambient music and not being able to excerpt a single song out of an album. But it is more a matter of economics, in that in the past record labelswouldn't put their financial resources behind an artist or a group based on just a song or two, that they had to have a ten or twelve song album to market, to milk, that could be performed on tour, etc. Of course now everything is turned around. Artists make CDs so they can go on tour to support them, they tour to sell CDs. But the labels can't seem to get their collective heads around the fact that it MIGHT make sense to do things differently. What you suggest is only one of the different approaches that might make sense!"

Tori Amos has graciously provided a free download of a song from her new album, Abnormally Attracted to Sin (out May 19th). The song is "Maybe California" and can be had by clicking on the song link, which takes you to Tori Amos' site. We hope you enjoy the gift. There are also a free ringtone of the song as well as a video.

We have a few pics of Britney Spears from her Circus tour. All shots are by Sarah Hunt. They are great shots to look at.



We'll catch you on Monday, perhaps with a new Poll.



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